This week on The Best in the Biz, I had the privilege of interviewing not just a powerhouse in real estate—but someone who lives and leads with intention, integrity, and vision. Alan Shafran, one of my closest friends of over 30 years, joined me to reflect on his path from solo agent to building one of the highest-producing teams in Southern California.
Alan’s journey is proof that success in this business isn’t just about numbers—it’s about resilience, reinvention, and surrounding yourself with the right people. We talked about the early days of grinding it out in Westlake Village, what led him to walk away from real estate at one point, and how a short chapter in wealth management completely transformed the way he thought about business.
But what makes Alan’s story especially powerful is his unwavering commitment to growth. He’s never chased trends—he’s chased purpose. Whether it was building a software company that eventually sold to a firm acquired by Zillow, or shifting his mindset from earning income to building legacy wealth through investments and development, Alan has always led with intention.
What can you take from this conversation?
✅ Burnout is real—but reinvention is always possible.
✅ Surrounding yourself with great people is not optional—it’s essential.
✅ Big thinking, paired with daily discipline, builds true wealth.
✅ Success isn’t about staying comfortable—it’s about staying curious.
If you’re a real estate professional, entrepreneur, or anyone looking to elevate how you think, work, and build, this conversation will leave you inspired and energized.
👉 Watch the full interview recap below
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